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Digital Marketing Strategist
Lawrence, KS
Job Description
Position Overview
Preferred Qualifications
Additional Candidate Instructions
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy.
At KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!
The Digital Marketing Strategist manages the Enrollment Marketing social media channels and executes the email marketing strategy to tell the university story and engage with prospective students to convert them into enrolled students. This includes creating content designed for unique social media channels, engaging in digital, two-way conversations with various audiences, and growing our audience and overall brand awareness. You will also be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes executing audience-focused and customized email campaigns, crafting engaging newsletters, and leveraging audience and data insights to dynamically adjust campaigns to increase effectiveness and conversion rates.
The ideal Digital Marketing Strategist would have experience managing organizational social media accounts and email campaigns utilizing a data-driven and analytical approach. They would also have experience creating dynamic and engaging graphics and digital content tailed to different social media channels and email content.
If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors. KU also offers employees educational and professional development opportunities. KU is a great place to work!
Job Description
The Digital Marketing Strategist manages the Enrollment Marketing social media channels and executes the email marketing strategy to tell the university story and engage with prospective students to convert them into enrolled students. This includes creating content designed for unique social media channels, engaging in digital, two-way conversations with various audiences, and growing our audience and overall brand awareness. You will also be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes executing audience-focused and customized email campaigns, crafting engaging newsletters, and leveraging audience and data insights to dynamically adjust campaigns to increase effectiveness and conversion rates.
The ideal Digital Marketing Strategist would have experience managing organizational social media accounts and email campaigns utilizing a data-driven and analytical approach. They would also have experience creating dynamic and engaging graphics and digital content tailed to different social media channels and email content.
If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors. KU also offers employees educational and professional development opportunities. KU is a great place to work!
45% Owning and Executing Social Media Strategy and Content
Required Qualifications
- Executing, optimizing and growing organic social media channels
- Interacting with prospective students, parents, and other stakeholders via the company's social media accounts
- Adjust and optimize campaign performance after analyzing performance data.
- Researching social media trends and informing management of changes that are relevant to the company's marketing activities
- Measure ROI and KPIs such as open rate, CTR, bounce rate and unsubscribe rate, and report on enrollment generated from or influenced by social media email marketing efforts
- Design and implement direct email marketing campaigns
- Execute and optimize the consumer conversion process and funnel (lead, inquiry, application, conversion/enrollment)
- Adjust and optimize campaign performance after analyzing performance data.
- Improve the conversion funnel through A/B testing and recommend improvements for growth
- Measure ROI and KPIs such as engagement and follower base and report on enrollment generated from or influenced by social media email marketing efforts
- Upgrade email templates using graphics, personalization and advanced features
- Analyzing the company's email strategy and identifying strategic weaknesses and making recommendations for improvements
- Bachelor's degree in marketing, communications, advertising, journalism, web design, web development, computer science or related field
- Two years of related experience, which could include managing organizational social media accounts and email campaigns, with mix of content creation and analytic driven approach
- Proven experience creating a dynamic email and social media strategy and executing on it.
- Experience working with and leveraging the power of CRM systems.
- Copywriting experience.
- Project management experience.
- Experience working under tight deadlines
- In-depth knowledge of and experience utilizing current social media and digital trends.
- Interpersonal skills and experience collaborating with various departments, which could include Marketing and Communication teams.
- Experience with Slate CRM
In addition to the online application, the following documents are required to be considered for this position:
Application review begins Monday, May 13, 2024 and will continue until a qualified pool of candidates has been identified.
#LI-HR1
Contact Information to Applicants
- A cover letter addressing how required and preferred qualifications are met.
- Resume or curriculum vitae.
- Contact information for three professional references.
Application review begins Monday, May 13, 2024 and will continue until a qualified pool of candidates has been identified.
#LI-HR1
Dave Hunt
dave.hunt@ku.edu
Advertised Salary Range
dave.hunt@ku.edu
$50,000-$60,000
Application Review Begins
Monday May 13, 2024
Anticipated Start Date
Monday June 10, 2024
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2+ years
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