Not Authorized
You are currently not authorized to access this section.
Please contact your Administrator to change your authorization settings.
Please contact your Administrator to change your authorization settings.
Digital Storyteller & Content Creator
Lawrence, KS
Job Description
Position Overview
Preferred Qualifications
Additional Candidate Instructions
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy.
At KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success. Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students. We find stories of curiosity, resolve, and triumph that define what it means to be a Jayhawk!
The Digital Storyteller & Content Creator helps us create compelling and engaging content that is tailored for and resonates with various prospective student audiences. As a skilled storyteller, you will be responsible for crafting narratives that bring our story to life across various digital platforms - from gathering stories in the field to packaging them for a variety of strategic purposes, in both long- and short-form pieces. You will work closely with our enrollment marketing team to develop content strategies that align with our strategic goals and messaging, and bring a willingness to experiment with fresh approaches and channels. Your ability to create emotionally resonant stories will be key in driving engagement and building the enrollment funnel.
The ideal candidate will have an understanding of social media, content marketing, marketing copywriting trends, and a track record of using purposeful storytelling to drive organizational impact and business results.
If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors.KU also offers employees educational and professional development opportunities. KU is a great place to work!
Job Description
The Digital Storyteller & Content Creator helps us create compelling and engaging content that is tailored for and resonates with various prospective student audiences. As a skilled storyteller, you will be responsible for crafting narratives that bring our story to life across various digital platforms - from gathering stories in the field to packaging them for a variety of strategic purposes, in both long- and short-form pieces. You will work closely with our enrollment marketing team to develop content strategies that align with our strategic goals and messaging, and bring a willingness to experiment with fresh approaches and channels. Your ability to create emotionally resonant stories will be key in driving engagement and building the enrollment funnel.
The ideal candidate will have an understanding of social media, content marketing, marketing copywriting trends, and a track record of using purposeful storytelling to drive organizational impact and business results.
If you are looking for a rewarding and dynamic career, look no farther than the University of Kansas. In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors.KU also offers employees educational and professional development opportunities. KU is a great place to work!
Storytelling & Copywriting (45%)
Required Qualifications
- Manages content development process (stories & copy) for integrated digital marketing campaigns and partners with cross-functional teams to package it for multiple channels
- Writes both short and long-form pieces for KU website, email, print, advertising and social media for the purposes of elevating our profile with prospective students and facilitating their journey through the enrollment funnel.
- Translates complex issues into compelling and accessible content.
- Identifies and develops compelling stories about KU students, faculty, staff, alumni, and degree programs and the success of our institution.
- Identifies opportunities to gather content from the field in support of our editorial content strategy.
- Paired with a photographer or videographer when possible (or generating photos and video on their own), gathers stories and content on and off campus that bring our university to life and accomplishes pre-determined marketing goals.
- Delivers packaged content and stories for pre-determined marketing tactics.
- Create and manage a story-gathering process and strategy across all KU units and departments.
- Performs general editorial and writing to help enhance KU website with current, relevant, and engaging stories for key target audiences and to support key performance indicators for digital engagement.
- Collaborates with digital marketers to optimize and produce stories and content to enhance KU website for the purposes of increasing online subscribers, boosting online engagement, and recruiting new KU students.
- Collaborating with digital marketers to create, manage, and update the KU Enrollment Marketing content calendar and strategy.
- Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.
- Continuously seek out new and innovative ways to tell the company's story through digital channels.
- Bachelor's degree in related field required - which could include English, journalism, marketing or communications.
- One year of related professional experience, which could include writing and producing digital and print content for a range of target audiences.
- Experience with blog management and/or web publishing technologies (Drupal, WordPress, etc.).
- Experience with image editing software (PhotoShop).
- Project management experience and attention to detail as demonstrated by application materials.
- Experience in higher education.
- Experience or an understanding of graphic design software a plus (i.e. Adobe Creative Suite).
- Experience and understanding of search engine optimization.
- Photography and videography experience.
In addition to the online application, the following documents are required to be considered for this position:
Application review begins Monday, May 20, 2024 and will continue until a qualified pool of candidates has been identified.
Contact Information to Applicants
- A cover letter addressing how required and preferred qualifications are met.
- Resume or curriculum vitae.
- Contact information for three professional references.
Application review begins Monday, May 20, 2024 and will continue until a qualified pool of candidates has been identified.
Dave Hunt
dave.hunt@ku.edu
Advertised Salary Range
dave.hunt@ku.edu
$45,000-$55,000
Application Review Begins
Monday May 20, 2024
Anticipated Start Date
Monday June 17, 2024
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university's programs and activities. Retaliation is also prohibited by university policy.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1+ years
Email this Job to Yourself or a Friend